The Silent Closer: How Introverts Can Dominate in Real Estate (Highlights from Lynea’s Conversation with Ashley Harwood)

If you’ve ever wondered whether being “quiet” makes you less effective in sales, this episode is your permission slip to stop faking extroversion. Lynea sits down with Ashley Harwood, founder of Move Over Extroverts, to unpack how introverts can sell, lead, and scale—without burning out.

Ashley’s Origin Story: From Burnout To Aligned Business

Ashley followed the common “hustle harder” playbook early in her career—and landed in exhaustion. The turning point was recognizing she’s an introvert and redesigning her business around energy management rather than volume. Once she protected her energy and focused on the few actions that actually moved deals forward, momentum returned.

“I was spending more than I had every day and not recharging… running on fumes.”

The Core Message: You Don’t Need To Change Who You Are

Ashley’s most requested talk—and the focus of her coaching—is simple: introverts can thrive in real estate without changing their personality. The job is to pick strategies that fit you and then be consistent.

• Design for your energy. Introverts spend more energy in high-interaction days. Build recovery time into your calendar so you can keep showing up.
• Consistency beats intensity. Steady actions compound over time; you don’t need to out-talk anyone to win.

Lead Generation, The Introvert Way

Ashley goes relationship-first. Start in a bigger room (a Chamber or association event), then follow your intuition to the few people you genuinely connect with—and go deep with them. Quality over quantity.

Try this: After one recurring event each week, book one coffee with someone you naturally clicked with and send one thoughtful follow-up (resource, note, or short recap). Keep it repeatable, not random.

Speaking & Visibility (Even If You’re Quiet)

When Ashley speaks on big stages, she keeps it easy by teaching her own material—the topics she believes in most—so she can speak from the heart instead of performing someone else’s script. That authenticity makes delivery effortless.

A Better Business Plan: Start With The Mission

Ashley wrote her book by deciding the thesis, outlining to support it, and asking, “What do my readers need?” The same approach works for your business plan: define the promise, map the proof, then build only the actions that deliver it.

Don’t Get Stuck On Labels

Personality tools can be helpful, but don’t obsess over them. Use them to understand what drives you—and then focus on the behaviors that move the business.

Your Action Plan (Introvert‑Friendly & Repeatable)

1. Pick one room you can repeat weekly or bi-weekly (association, Chamber, niche meetup). Book one coffee from each visit.
2. Block recovery time on the calendar—non‑negotiable.
3. Standardize follow-ups (two you enjoy, one you can scale). Keep the cadence; don’t chase volume.
4. Write your own talk track for listings, showings, and open houses so your delivery feels natural.
5. Weekly review: Count micro-wins (conversations → appointments → signed reps). Keep what gives energy; cut what drains it.

The Bottom Line

Power doesn’t have to be loud to be effective. Build your plan around your energy, measure progress weekly, and keep your follow-ups human and consistent.

Watch the full conversation on Lynea’s YouTube channel, then pick one step above and put it on next week’s calendar