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I Hate AI as a Real Estate Agent. I Also Use It in Almost Every Part of My Business.
I hate AI, and I still use it in almost every part of my real estate business. Here’s what I actually hate: shiny object syndrome, AI slop, talking-head AI video, and automations that create more work... ...more
AI & Marketing
November 13, 2026•6 min read
I Used AI to Relaunch a Stale Listing (Without Another Price Drop)
A listing sat over 100 days, a price cut slowed the showings, and a relaunch, not another reduction, brought in two interested buyers the next day. Here’s the playbook I now use for stale listings. ...more
AI & Marketing
November 13, 2026•6 min read
My AI Finally Sounds Like Me. Here’s Exactly What I Did.
A walkthrough of how I get Gemini or ChatGPT to sound like me: a raw voice-memo transcript in the knowledge base, tight instructions, and arguing with the marketing voice until it writes like a conver... ...more
AI & Marketing
November 13, 2026•5 min read
Why I Barely Posted for 6 Months (And What I’m Doing Instead)
I stopped posting for six months because I was burned out on hooks, thumbnails, and formulas. Here’s why I hit record anyway, and what I already learned from rebuilding my real estate business. ...more
Business
November 13, 2026•5 min read
I Cut a $200K Payroll and Hired 57 AI Agents in My Real Estate Business
I was spending about $200,000 a year on salary and getting more confused, not more free. Here’s how I went to a lean team, two VAs, and about 57 AI employees in my real estate business. ...more
Business
November 13, 2026•6 min read
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