My AI Finally Sounds Like Me. Here’s Exactly What I Did.

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The best way I know to get your brain into Gemini or ChatGPT is not a clever prompt. It’s your actual voice. I’m going to walk you through exactly how I do it, the same way I did it in this video, because this is how I finally got my AI to sound like me instead of like a marketer.

Create a separate custom GPT or a custom Gem for content. Then go to Voice Memos on your phone. I’m sorry, I can’t show you Android, but there is a way to copy a transcript there too. Open the memo, view the transcript, and copy it. I did this with a memo I recorded on the way to the gym, talking through how I want to show up in this next phase of my life.

Put the raw transcript in the knowledge base

Paste that transcript into a Google Doc. Leave it messy. No cleanup, no punctuation pass. I titled mine something like “How I am choosing to show up.” That doc is what goes into the knowledge base.

You can have more than one Gem. One for personal stories, one for edutainment, whatever types of content you actually make, so the tool already knows what job it’s doing. I duplicated the Gem I use most, my story bank, cleared the old knowledge-base files, and added the new doc.

Tell it who to be, then tell it who you are

The instructions are where you tell it what you want. I give it a role to play, like a real estate coach and content creator who uses personal stories to build trust, teaches storytelling, and leans on systems and habits to stay consistent. I also tell it about me: burnout and transformation, and that I believe every real estate agent can have financial success and a life that actually feels good. Then I tell it my voice, in my words.

I’m specific about outputs. Captions, scripts for Reels, carousels, emails, landing pages, lead magnets, social posts. Only make the thing I asked for in that prompt. When I ask for a carousel, follow my carousel rules. When I ask for scripts, emails, or captions, follow those rules every time. One of my rules is to never lose sight of the personal journey. Lead with inspiration. Be understandable. Don’t be afraid to get under someone’s skin and challenge them.

Two more rules I will not drop. Never cite sources unless I specifically ask. And do not use em dashes. I don’t want them in content I put online. I replace an em dash with a period and start a new sentence. Sometimes it looks like an incomplete sentence. That’s okay.

If you put too many directions in there, the tool gets confused. Keep it tight.

Then argue with it until it sounds like you

I started a chat and asked it to write a personal story about how I’m choosing to show up in this next phase of my life, to show that I struggle like everyone else even when I look like I have it together. The first draft sounded market-y. “Are you exhausted from carrying the weight of everyone else’s expectations while secretly feeling like you’re drowning in the middle of your own business?” I would never say that.

So I told it: this sounds market-y, not like a personal story. Make it sound like I actually talk. Use the knowledge base. Use my words and my thought patterns. I also caught it citing sources again, and I told it to stop. I don’t even say “but honestly?” with a question mark in a regular conversation.

The next pass was closer. “I’m moving into this new phase of my life and I’m noticing things about myself that are honestly kind of wild to realize.” That’s more like me. Then it slid back into a marketing voice, the way it always tries to. I have to go back and forth a couple of times. Once it sounds like me, I say: help me update your instructions so we don’t have to do this again. I want a storyteller, not a marketer. Strip the “but inside” and “guess what happened next” stuff. Just the story.

What came back felt right. Back in December I knew I needed to hit the brakes. I gave my team the last week of the year off because I needed everyone out of my business for a minute. I was getting lost in the muddle, hiring all the people, joining all the programs, chasing all the sales because I thought that was the answer. That’s how I actually talk.

Save the voice, then test it again

When the tool finally described my voice well, I copied that into the brand-voice section. The version that worked said my voice is not a marketing persona. It’s a raw, conversational storyteller. Avoid AI tropes, rhetorical transition questions, overproduced emotional arcs, and polished hook-story-offer templates. Write like I’m recording a voice note or talking over coffee. Use my vocabulary. Keep the energy high and the structure loose. If it feels salesy, it has failed.

Then I ran the same prompt again against the updated story bank to see if the new instructions held. That’s the loop. Voice memo, raw transcript in the knowledge base, tight instructions, a real prompt, a fight with the marketing voice, then write the fix back into the instructions so you don’t have to have the same fight tomorrow.

If you’re a real estate agent trying to use AI for content, this is the work. Not a new tool. Teaching the one you already have how you actually sound.