Why I Barely Posted for 6 Months (And What I’m Doing Instead)

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I’m going to do something a little crazy that I’ve never done on YouTube before, and I’m doing it for a simple reason. For the last six months I have not wanted to post consistently on YouTube, because I got so stuck in the framework and the formula. The exact hook. The exact thumbnail. The exact title. The content pillars. All the stuff that is supposedly required to make content work. To be honest, I gave up. I was tired of putting that much focus into understanding the exact framework.

So I decided to stop trying to fit my business into a framework of what everyone else wanted me to do. That actually matches how I already think about business, and it kind of goes with my whole methodology. Build something custom to you, that feels like you, and cherry-pick your clients. That’s what I did in my real estate business. Why was I struggling to make that work in my coaching content?

I already learned this lesson in my real estate business

In 2022 I completely burnt down my business and started over from scratch. When I did that, I got my freedom back. I could think again. I was creative again. I started working less. The business got healthier because I stopped running it on ego and started running it on the people I actually wanted to work with.

Today I operate that way on purpose: cherry-picked clients, and a fully automated, fully leveraged real estate business. That’s also what I help other real estate agents do. If I were still ego-driven, I wouldn’t talk about any of this out loud. A lot of this industry is driven on ego. Mine isn’t, not anymore.

I got tired of chasing the algorithm

On the coaching side, I had gotten stuck trying to be exact, like you have three seconds to catch someone’s attention. I spent money and time in coaching programs on the formula behind content, the algorithm, and the trends, and I burnt out chasing all of it. It’s annoying. I had figured out a way to help my short-form content start to feel better and more like me. Then it was the long-form, and I realized people like to have conversations.

I recently found a coach whose thinking lined up with mine, Dan Harrison. I went down his YouTube rabbit hole. He posted his first video about four months before I was watching, and it had 35 views. Six weeks later a video had 2,300 views, and his audience started growing. That’s about when I ran into him. I went back to the beginning and I loved how authentic it was. Am I using that first video I watched as inspiration? One hundred percent.

Is the lighting perfect in this video? No. Do I have a script? No. That’s the point. This is the kind of thing that feels real and raw to me. When someone comes to work with me, they’re not getting a script. Nothing scripted is going to happen. I’m going to turn on a whiteboard. I’ll probably be in a hoodie. I might have my bangs out of my face. That’s the real me, and I wanted my content to start looking like that too.

I just hit record

I have no idea who is going to watch this. Maybe no one will. Who knows? The analytics might tell me I won’t get past a three-second view. I don’t care. I was so tired of teaching everyone else to build a custom business, because I did that in real estate, and then struggling to let my content work the same way.

I was making breakfast. I had a call in about 20 minutes. I felt inspired, so I hit record and said what I wanted to say, imperfect and all. When I start going back to doing content once a week, which is what I’m doing, I’ll start to see what happens. It could turn into nothing. I don’t know. What I do know is I’ll feel good about the content I put out. It will sound like me. It will feel real, authentic, actually me.

If you’re a real estate agent and you’ve already proven what you can do, and it still feels like something is missing, I want you to hear this. You can be fulfilled by the work and still feel stressed about a transaction. Both things can be true. It can even be a kind of good stress. It can make you happy and fulfilled, and you can still be missing time with your family, not fully present at dinner, and tired of clients that don’t feel like a fit.

What made the difference in my real estate business was talking to my exact client: understanding their needs, their emotions, their decision points, and then being able to hit them at the right time with the right story in the right way. That’s the first place I start. That’s also why I wanted this video to sound like an actual conversation, not a formula.

If you hear this and think, “Yeah, that’s kind of me too,” watch the full episode. I said it unscripted, from my kitchen, and I’d rather you hear it that way than as another piece of formula content. Let’s just see where this goes.